A website for any industry is the face and personality of your business. The user experience (UX) of a web design helps you to relate to your audience needs, goals, motivation, and problems.
As a beginner UX designer, knowing how to create a web design in Melbourne that will serve your users is the problem that can be bothersome in two ways. Your design will have poor engagement and low conversion rates and your business will suffer from no to slow growth.
To prevent this, using key user research methods to analyse behaviours, preferences, and pain points of your end users is beneficial. In this blog, you will learn more about user research, its methods, and ways to improve your web design.
Why User Research Matters in Web Design?
User Experience (UX) research means understanding and implementing end user’s pain points, behaviours, goals, and attitudes before developing a website. With this analysis, you can get insights into how they want to see information. This is beneficial for your business conversions, reduces overall costs, and spot issues early on.
Here is how to conduct User Experience (UX) research before creating a web design in Melbourne.
Choose the Right Research Methods
Before choosing any of the below-mentioned research methods, it is important to have time, skills, and budget that goes into gathering resources. Some common choices that will help your website feel intuitive are as follows:
1. Surveys and Questionnaires:
Gathering data from surveys is an age-old tactic that is still prevalent in the recent digital age. Being an affordable or low-fee method, asking the specific set of questions in a survey can guide you in learning about your audience preferences, attitudes, and experiences.
With various online survey tools surfacing on the web like Google Forms, LinkedIn, Typeform, etc., you can attract a broader base.
Make sure that the language and vocabulary in your survey is neutral and do not directly influence customers into assuming anything about the website. Also, the short format surveys are always a best way to persuade the action. You can even consider services like a professional web design in Melbourne.
2. User Interviews:
Your existing audiences are your trusting resource. If surveys are not guaranteeing any results, then taking interview sessions are also another medium. Be ready to prepare some interview questions to ask website experience and satisfaction of your target personas. Aim to ask topics from different categories to get a well-rounded perspective.
Ensure that questions are open-ended, listen carefully, and record the interviews to get back to them during the web design planning phase.
3. Usability Testing:
Next is the usability testing which means letting the users test your website. During this testing, you can allow a group of users to access your website. This method helps you to identify issues in navigating the website and elements that can be confusing. Companies specialising in web design in Melbourne also consider this method as a top-notch strategy.
You can guide users through the website or let them experience the website layout independently to get the most favourable viewpoints.
4. Analytics Review:
This is obviously the most favourable approach that provides insights into page views, bounce rates, and conversion rates. Tools like Google analytics also furnish particulars of pages or areas that result in drop-off points. You must also learn about popular content on a website that engages attention to get to the best outcome.
5. A/B Testing:
A/B testing involves comparing two versions of a website page to analyse their individual performance. This is the best and professional method for testing website design trends, colours, call-to-action text, or layout adjustments.
You can even outsource this work to a company offering web design in Melbourne, if you are a beginner in the field.
Analyse the Patterns
Once you’ve gathered data from various research methods, it’s time to create a persona and analyse the results. Look for common issues and user preferences that stand out. Group almost identical feedback together for further analysis.
Apply Insights to Your Web Design Process
The final step is to make changes, prioritise features that address user needs, and test new web design versions.
Final Words
Coming to an end, it is clear that web design in Melbourne is a thoughtful process that starts with finding your target audience and using the most efficient User Experience (UX) research methods.
Understanding who, where, and whys of your target audience can be tricky but not impossible. With all the above-mentioned research testing methods, you can get more details and arrive at the best conclusions. In the end, investing time in user research leads to a better-designed website, happier users, and stronger business outcomes. Take the next step – hire a professional web designer at Make My Website in Melbourne today.